Marketing: Building an Effective Marketing Plan
A marketing plan turns good intentions into clear, agreed action. This course walks through each part of a plan, from situation analysis and SMART objectives to target audiences, positioning, the marketing mix, channels, budget, timeline and measurement. You will learn how to align the plan with business goals, involve your team, keep it a living document and create a simple one-page plan suited to a small business.
- Modules
- 3
- Duration
- About 20 minutes
- Pass mark
- 80%
- Assessment
- 8 questions from a bank of 12
Learning outcomes
- ✓Describe the main sections of a marketing plan and how they connect.
- ✓Use a SWOT-based situation analysis and set SMART marketing objectives aligned with business goals.
- ✓Define target audiences and a clear positioning.
- ✓Choose a strategy, marketing mix and channel plan that fit your audience and resources.
- ✓Set a budget, timeline and measures, and review the plan regularly with your team.
- ✓Produce a simple one-page marketing plan for a small business.
Course contents
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Module 1: Foundations: goals, situation and objectives
Video (4 scenes) · 1 lessons · 2 practice questions
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Module 2: Audiences, positioning, strategy and channels
Video (4 scenes) · 1 lessons · 2 practice questions
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Module 3: Budget, timeline, measurement and keeping the plan alive
Video (4 scenes) · 2 lessons · 2 practice questions
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Final assessment & certificate