Marketing: Content Marketing
Content marketing means creating useful, relevant content that attracts an audience and keeps them coming back. This course shows you how to understand your audience's questions, choose content types, plan a content calendar, write clear and accessible web content and repurpose it across channels. You will also cover SEO basics, using AI tools responsibly, measuring results and staying within UK rules on advertising, data and copyright.
- Modules
- 3
- Duration
- About 20 minutes
- Pass mark
- 80%
- Assessment
- 8 questions from a bank of 12
Learning outcomes
- ✓Explain what content marketing is and how it differs from direct advertising.
- ✓Identify your audience's questions and choose suitable content types to answer them.
- ✓Plan a simple content calendar and repurpose content across channels.
- ✓Write clear, accessible web content and apply basic SEO principles.
- ✓Use AI tools, images and other people's content responsibly and lawfully.
- ✓Measure content performance against meaningful goals.
Course contents
-
Module 1: What content marketing is and who it is for
Video (4 scenes) · 1 lessons · 2 practice questions
-
Module 2: Planning, creating and repurposing content
Video (4 scenes) · 2 lessons · 2 practice questions
-
Module 3: SEO, AI, copyright and measuring results
Video (4 scenes) · 2 lessons · 2 practice questions
-
Final assessment & certificate