Marketing: Understanding Marketing Channels
Customers find and engage with businesses through many channels, from search engines and social media to email, events and print. This course explains owned, earned and paid media, the strengths of the main channels and the key UK rules for email marketing and influencer content. You will learn how to choose channels that fit your audience and objectives and how to make them work together.
- Modules
- 3
- Duration
- About 20 minutes
- Pass mark
- 80%
- Assessment
- 8 questions from a bank of 12
Learning outcomes
- ✓Distinguish between owned, earned and paid media.
- ✓Describe the strengths and limitations of the main digital and offline marketing channels.
- ✓Apply the basic UK rules for email marketing, including PECR consent and the soft opt-in.
- ✓Recognise when influencer and partner content must be clearly labelled as advertising.
- ✓Choose and integrate channels to fit your audience and objectives.
Course contents
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Module 1: Owned, earned and paid media
Video (4 scenes) · 1 lessons · 2 practice questions
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Module 2: Social, email, content and offline channels
Video (4 scenes) · 2 lessons · 2 practice questions
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Module 3: Choosing and integrating channels
Video (4 scenes) · 1 lessons · 2 practice questions
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Final assessment & certificate